Clean visual execution and a strong logo bar, but the page defaults to monthly pricing, buries the annual savings signal entirely, has no recommended-tier anchor, and the above-fold headline contributes zero differentiation — leaving real conversion on the table.

The h1 reads 'Pricing' — nothing more. Prices ($0 / $20 / $40 / Custom) and the four tier cards are visible above the fold at 1440px, so the model is technically discoverable, but the product category ('AI code editor'), target buyer, and pricing model (per-seat + usage-based) require reading the tier bullets, not the headline.

Replace the h1 'Pricing' with a one-liner that anchors category and starting price, e.g. 'AI code editor for developers — free to start, Pro at $20/mo.' This adds zero design complexity and immediately answers 'what is this and what does it cost.'

There is no value proposition on this page at all — the h1 is literally the word 'Pricing.' The subhead beneath the tier toggle is absent. No outcome, no buyer identity, no competitive frame appears anywhere above the FAQ.

Add a two-line hero kicker beneath the h1: line 1 — outcome ('Ship faster with an AI editor that writes, refactors, and reviews code inline'); line 2 — social proof hook ('Used daily by engineers at Stripe, OpenAI, and Linear'). This is a same-day copy change with no layout rework required.

All four tier cards render at equal visual weight — identical card style, identical button style ('btn--secondary' on three of four), no 'Most popular' badge, no color elevation, no visual hierarchy. The only filled/dark button is 'Get Pro' on the Individual tier, but the card itself carries no other elevation signal.

Visually elevate the Individual (Pro) card: add a 'Most popular' pill badge at the card top, use a distinct border color (or slight shadow), and make 'Get Pro' the only filled primary button across all four cards — demote 'Download', 'Get Teams', and 'Contact Sales' to ghost/outline style. This is a CSS-class change that can ship same day.

The 'Everything in X, plus' inheritance pattern is clean and the delta bullets are mostly specific. However, the Individual tier embeds a hidden three-way sub-picker (Pro / Pro+ / Ultra) with no price change shown for Pro+ or Ultra — clicking Pro+ shows the same '$20/mo.' label, which is misleading and creates confusion about what upgrading actually costs.

Either show the price change inline when Pro+ or Ultra is selected (e.g. 'Pro+ — $40/mo. · Ultra — $200/mo.') or remove the sub-picker from the pricing card entirely and link to a separate compare page. The current silent price swap is a trust-eroding dark pattern.

The monthly/annual toggle defaults to Monthly and shows no annual savings anywhere on the page — not as a label on the 'Yearly' tab, not inline in the tier cards, not as a banner. Cursor almost certainly offers a ~20% annual discount; it is invisible.

Default the toggle to Yearly and label it 'Yearly (save 20%)' — or whichever actual discount applies. Surface the savings inline under each paid-tier price as a green strike-through: '$20/mo. $16/mo. billed annually.' This is a known-high-lift change; annual default consistently moves 15–25% of self-serve buyers to annual contracts.

'Download', 'Get Pro', 'Get Teams', and 'Contact Sales' are four competing CTAs. Three of the four use the same 'btn--secondary' (outline) style; only 'Get Pro' is filled/dark. CTA copy is acceptable ('Get Pro', 'Get Teams') but 'Download' for the free tier and 'Contact Sales' for Enterprise are the same visual weight as paid CTAs.

Make 'Get Pro' the sole filled-primary button. Change 'Download' (Hobby) to a text link or muted ghost button. Change 'Contact Sales' (Enterprise) to a ghost button. Rewrite 'Get Teams' to 'Start Teams trial' to signal there's no CC risk at signup.

'No credit card required' appears in the Hobby tier bullet list — good. But for the Individual (Pro) paid tier, there is no 'no CC required for trial' or 'cancel anytime' signal anywhere on the card or CTA.

Add a one-line trust micro-copy beneath the 'Get Pro' CTA: 'Cancel anytime · No contracts.' This costs nothing to ship and removes a common hesitation at the point of highest purchase intent.

The logo bar (Stripe, OpenAI, Linear, Datadog, Nvidia, Figma, Ramp, Adobe) appears below the tier cards — roughly 60–70% scroll depth on a 1440px render — with the header 'Trusted every day by teams that build world-class software.' The logos are elite and named; placement is the only problem.

Move the logo bar above the tier grid, immediately below the pricing toggle. Eight logos from Stripe/OpenAI/Nvidia/Adobe is an exceptional social proof asset — it should be the first thing a visitor sees after the headline, not the last before the FAQ.

Footer shows 'SOC 2 Certified' — good but below 90% scroll depth. No refund policy linked from or near the pricing cards. No billing-cycle transparency ('billed monthly, cancel anytime'). No VAT/tax handling note. No money-back guarantee visible.

Add a single 'Trust' row of three pills directly beneath the tier grid: '✓ SOC 2 Certified ✓ Cancel anytime ✓ Taxes calculated at checkout.' Link 'SOC 2 Certified' to the security page. This is a single HTML row that eliminates the most common enterprise pre-purchase objections.

No feature comparison matrix exists. Given that the Individual tier has a hidden three-way sub-picker (Pro / Pro+ / Ultra) and the jump from Individual ($20) to Teams ($40) doubles the price, the absence of a comparison table makes it materially harder for buyers to self-qualify — especially for Teams vs. Individual decisions.

Add a collapsible 'Compare all plans' feature table below the tier cards. Minimum rows: Agent request limits (by tier), frontier model access, team admin controls, SSO, support tier. This is especially critical for the Pro vs Pro+ vs Ultra sub-tiers where price differences are invisible today.

7 FAQ items present. Usage-based billing is covered (good). Missing: cancellation policy, how to switch tiers mid-cycle, what happens when included usage runs out (overage cap or auto-charge?), and refund policy. 'How does usage-based pricing work?' answer is vague — it says 'billed in arrears' but doesn't state whether there's a spending cap or if overages are unbounded.

Add: (1) 'Can I cancel or change my plan anytime?' with a specific answer; (2) 'Is there a cap on usage-based charges?' — if overages are unbounded, say so clearly and explain how to set a limit. Unbounded overage risk is a top reason B2B buyers stall on paid tiers.

No competitive frame appears anywhere on the page — no 'vs GitHub Copilot,' no 'vs Windsurf,' no comparison table or callout. The pricing page treats the buyer as if they have already decided on Cursor, which is not true for the majority of visitors coming from search or competitor comparisons.

Add a single callout row beneath the logo bar: 'Switching from Copilot or Windsurf? See how Cursor compares →' linking to a /compare page (or even a blog post). This captures high-intent comparison shoppers with zero impact on existing visual hierarchy.