Clean visual execution and a strong logo bar, but the page opens with a bare 'Pricing' headline, defaults to monthly billing, hides the Pro+/Ultra pricing behind a sub-picker, and applies no visual weight to push visitors toward any specific tier.

The page headline is literally the single word 'Pricing' — no category, no buyer, no model signal. The monthly/annual toggle defaults to Monthly with no savings callout, so the pricing model (usage-based + per-seat hybrid) is invisible above the fold.

Replace the 'Pricing' H1 with a one-line frame, e.g. 'AI code editor for individual devs and engineering teams — from free to $40/user/mo.' and surface the annual savings inline with the toggle: 'Yearly (save 20%)'.

There is no benefit headline anywhere on the pricing page — no outcome, no competitive frame, no number. The page opens cold into tier cards. Buyers arriving from paid search or a comparison article get zero reinforcement of why Cursor beats Copilot or Windsurf.

Add a two-line kicker above the toggle: a bolded outcome line ('Ship code 2× faster with AI that knows your codebase') and a social anchor ('Trusted by engineers at Stripe, OpenAI, and Figma'). This is a same-day copy change.

All four tier cards render with identical visual weight — same card style, same border, same button style. There is no 'Most popular' badge, no elevated card, no highlighted border on Individual or Teams. The decoy effect is entirely absent.

Visually elevate the Teams card: add a 'Most popular' pill at the top, use a filled/dark CTA button instead of the ghost 'Get Teams' button, and add a subtle elevated shadow. Demote the Hobby and Enterprise CTAs to ghost/outline buttons.

The 'Everything in X, plus:' delta model is correct and the bullet deltas are mostly clean. However, the Individual tier hides Pro+ ($40/mo) and Ultra ($200/mo) prices behind a radio sub-picker — a visitor reading L→R sees '$20/mo' on the card but has no idea Pro+ costs 2× more until they interact with that widget.

Show Pro+/Ultra prices inline in the sub-picker labels, e.g. 'Pro $20 · Pro+ $40 · Ultra $200', so price deltas are scannable without interaction. Also rename 'Hobby' to 'Free' to make the entry tier immediately legible.

The billing toggle defaults to Monthly. Annual savings are not called out anywhere — no 'Save 20%' label, no green callout, no annual price shown alongside monthly. For a product where annual commitment is clearly preferred, this is leaving compounding LTV on the table.

Default the toggle to Yearly and add a green inline label: 'Yearly — save 20%'. Show the monthly-equivalent annual price on each card (e.g. '$16/mo, billed $192/yr') with the monthly price struck through or shown as a secondary reference.

Three of four CTAs use the same ghost 'btn--secondary' style ('Download', 'Get Teams', 'Contact Sales'). Only 'Get Pro' uses a filled button. This makes Pro the visual winner — correct — but Teams, which is the higher-revenue tier, is visually demoted to the same level as the free Download CTA.

Make 'Get Teams' a filled dark button (match 'Get Pro' weight). Rewrite 'Download' to 'Try free — no card needed' and 'Contact Sales' to 'Get a demo'. This creates a clear two-tier CTA hierarchy: filled for revenue tiers, ghost for free/sales.

'No credit card required' appears as a feature bullet inside the Hobby card — which is correct — but it is not surfaced inline with any paid CTA. A visitor hovering over 'Get Pro' has no signal that the trial is frictionless.

Add 'No credit card required · cancel anytime' as a single line of microcopy directly beneath the 'Get Pro' and 'Get Teams' buttons. This is a same-day change with high confidence impact on paid tier trial starts.

The logo bar (Stripe, OpenAI, Linear, Datadog, Nvidia, Figma, Ramp, Adobe) appears *below* the tier cards, at roughly 65% scroll depth on a 1440px viewport. The kicker 'Trusted every day by teams that build world-class software' is generic. No customer count or named testimonial is shown.

Move the logo bar to immediately above the tier grid — between the toggle and the cards. Add a customer count in the kicker: 'Trusted by 100,000+ engineering teams including:'. This puts social proof at the exact moment of tier selection.

SOC 2 Certified appears in the page footer in 8px text — invisible at decision time. No refund policy is linked from the pricing page. No cancellation terms are visible. Tax/VAT handling is not mentioned on the page.

Add a single 'Trust' row beneath the tier grid with three items: a SOC 2 badge, 'Cancel anytime — prorated refund', and 'VAT/tax added at checkout where applicable'. Each should be a small icon + 12px label, taking under one day to implement.

No full feature comparison table exists. The bullet deltas between tiers are short enough that this is mostly acceptable, but 'Extended limits on Agent' vs 'Cloud agents with shared team context' requires buyers to infer what 'limits' means — there are no tooltips or linked definitions.

Add tooltip popovers on jargon bullets: 'Extended limits on Agent (?)' should expand to 'X fast requests/month vs 50 on Hobby'. A full matrix table is not required, but inline clarifications on the three most opaque bullets would meaningfully reduce drop-off.

Usage-based billing, payment options, data privacy, and resellers are covered. Cancellation policy, tier downgrade/upgrade behavior, and overage cost caps are entirely absent — three of the top five purchase-blocking objections for a subscription dev tool.

Add three FAQ entries: 'Can I cancel anytime?' (answer: yes, access continues to end of billing period, no penalty), 'What happens if I hit my usage limit?' (answer: on-demand billing kicks in at $X/unit — link to docs), and 'Can I switch tiers mid-cycle?' (answer: yes, prorated immediately).

There is zero competitive framing anywhere on the pricing page — no mention of GitHub Copilot, Windsurf, or Tabnine, no 'why Cursor' callout, no comparison link. Buyers doing competitive evaluation get no help.

Add a single line beneath the logo bar: 'See how Cursor compares to GitHub Copilot →' linking to a /compare/copilot page (or a blog post). Alternatively, add one callout card: 'Cursor vs Copilot: native agent mode, full codebase context, no plugin required.'